Compare The Subaru Ascent Vs. Toyota Highlander

Dan Perkins Subaru Compares Price and Value

There's a reason why Connecticut drivers trust in the reliability and safety of a Subaru SUV. When it comes to the quintessential family vehicle, the 2023 Subaru Ascent is the must-have vehicle for the busy New England family. The Toyota Highlander is a great vehicle and a worthy adversary, but there are areas where it falls short on the features and safety standards that matter most to you.

Not only does the Subaru Ascent have more to offer than the Toyota Highlander, but it also delivers everything you need at a lower starting price, checking the box for affordability. The Subaru Ascent will give you standard Symmetrical All-Wheel Drive for thousands of dollars less than the Toyota Highlander. The legendary Subaru capability that allows you to confidently pursue spur-of-the-moment excursions is something you will have to pay extra for in the Toyota Highlander. It's not just all-wheel drive capability; the Subaru Ascent checks off more features from your must-have list at a lower price for better value, tech features, and quality that your whole family can enjoy.

Award Winning Safety & Reliability

While we have come to know and love the all-new Subaru Ascent for its size, performance, and safety, it's not just us! According to IntelliChoice, the Subaru Ascent has the Lowest Ownership Cost, lower than the Toyota Highlander. KBB has also recognized the Subaru Ascent with their 5-Year Lowest Cost To Own Award! When it comes to safety, the National Highway Traffic Safety Administration has given the Subaru Ascent 5 stars, and the Insurance Institute of Highway Safety has chosen it as a Top Safety Pick+. 

Uncompromising Safety Standards

In addition to standard all-wheel drive on every Subaru Ascent, regardless of trim, Subaru vehicles are legendary for their impeccable safety standards. The governing body for vehicle safety, the Insurance Institute for Highway Safety (IIHS), has awarded the 2023 Subaru Ascent and the 2023 Toyota Highlander as Top Safety Pick+ recipients. However, when you take a closer look at the testing standards, you'll see that the Subaru Ascent scores top marks (Good and Superior) in all measures, and the Toyota Highlander misses the mark on two key safety tests: Headlights and Rear Passenger Safety.

The Toyota Highlander scored a "Marginal" on the headlights as safety equipment because they reserve the safest headlights for higher trim levels. The Toyota Highlander also scored a "Poor" on the testing that measures injury severity to the head and neck for rear passengers.

The Subaru Ascent does not ask you to pay more for important safety equipment. You'll also feel confident that all passengers will be safe regardless of their seat choice. Thanks to Subaru's commitment to high safety standards, you never have to pay extra for safety.

Cargo Space

The Subaru Ascent and Toyota Highlander are three-row SUVs with ample cargo space and storage solutions so you can enjoy long road trips, short commutes, and everything in between with less clutter and ample leg room. When measuring the physical dimension of both vehicles, we found that the Subaru Ascent accommodates 17.8 cubic feet of third-row cargo room, whereas the Toyota Highlander only offers 16 cubic feet.

Updated Technology and More Standard Features

Looking for the most up-to-date technology in a new SUV? The 2023 Subaru Ascent comes standard with an 11.6-inch touchscreen loaded with all the connectivity features you would expect from a modern vehicle. The Toyota Highlander falls short with their standard 8-inch touchscreen. The Ascent's new tablet-like infotainment screen is easy to use thanks to redundant physical buttons that help mitigate driver distraction. Standard features in the 2023 Subaru Ascent include:

  • Wireless Apple CarPlay
  • Wireless Android Auto
  • Symmetrical All-Wheel Drive
  • 11.6-inch Touchscreen
  • EyeSight Driver Assistance and Automated Technology
  • X-Mode® Selectable Driving Modes
  • 8.7-inches of Ground Clearance
  • 260-horsepower Direct-Injection Turbocharged Subaru Boxer® Engine with Continuously Variable Transmission (CVT)

Test Drive the 2023 Subaru Ascent at Dan Perkins Subaru

Experience the refreshed 2023 Subaru Ascent at Dan Perkins Subaru located in Milford. Our team is ready to show off the newest features our largest SUV has to offer. You'll find a lot more to love than the comparable 2023 Toyota Highlander.

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  1. Dan Perkins Subaru

    One Boston Post Rd
    Milford, CT 06460

    • Sales: 203-882-5686
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