Dan Perkins Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At Dan Perkins Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Dan Perkins Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. Whether it is help providing housing for single parent mothers, pet adoption, support of the arts to participate in the community in which we live and work. We feel grateful to have these organizations as partners. We have been supporting local charity endeavors for many years, and hope that we have had a positive impact on peoples lives.
ASPCA, Connecticut Humane Society, Nutmeg Spay/Neuter Clinic, SUBARU LOVES PETS
Subaru Loves the Earth, Save The Sound Coastal Cleanup
JONATHAN LAW HIGH SCHOOL, EZRA ACADEMY, Quick center for The Arts, JFK Elementary School, Milford, CT, SUBARU LOVES LEARNING
HELPING HANDS OUTREACH.LLC, Milford CT Police Department, BETH-EL CENTER, SUBARU LOVES TO HELP
Leukemia and Lymphoma Society, Make-A-Wish Connecticut, SUBARU LOVES TO CARE
Love Promise Stories from Dan Perkins Subaru
Subaru and Dan Perkins Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Love Encore Re-Delivery - Alexa M
As a Re-Delivery Specialist at Dan Perkins Subaru, one of my favorite parts of my job is the opportunity to meet wonderful people and help them feel confident and comfortable in their new vehicles. Recently, I had the pleasure of assisting a longtime Subaru customer who had just purchased his fourth Subaru, all of which he had purchased from our dealership! I spent about an hour walking him through features he had never used in his previous models, including Adaptive Cruise Control, Lane Centering Assist, and voice commands. He was amazed to discover how much more his vehicle could offer and left feeling much more confident using these features. One challenge he had experienced with his previous vehicles was connecting his flip phone to Bluetooth. He returned to the dealership several times to make sure he understood how the features worked and was using them correctly. I was happy to take the time to answer his questions and provide the guidance he needed. Experiences like this remind me that our relationship with customers doesn't end when they drive off the lot. It's about building lasting relationships, providing continued support, and ensuring every customer feels valued long after their purchase. Being able to make a difference in someone's driving experience, no matter how small it may seem, is one of the most rewarding parts of what I do and reflects what the Subaru Love Promise means to me.
Save The Sound Clean Up Event - Alexa M
This year was my first opportunity to serve as Clean Up Captain for our Gulf Beach cleanup, and it was an incredibly rewarding experience. We had approximately 47 volunteers come together to help clean up the beach, making a positive impact on our local community while protecting the wildlife and marine life that depend on this environment. I was especially grateful to have a few of my fellow team members from Dan Perkins Subaru join me in this effort. It was wonderful to connect outside of the workplace, bond over a shared passion for giving back, and work together toward a common goal. Seeing so many people come together to care for our environment was a reminder of how meaningful even a single day of service can be. I am proud to have been part of an initiative that helps preserve our local coastline and reflects the Subaru Love Promise's commitment to making a positive difference in the communities we serve.
Dan Perkins Subaru Brings Comfort and Hope to Families at Smilow Cancer Hospital Fairfield/Trumbull - Daniela V
Dan Perkins Subaru partnered with Blood Cancer United® (formerly The Leukemia & Lymphoma Society) and Smilow Cancer Hospital Fairfield/Trumbull through the Subaru Loves to Care® initiative. On July 16, 2026, Dan Perkins Subaru donated blankets and messages of hope to support cancer patients and their families. Smilow Cancer Hospital Fairfield/Trumbull is incredibly grateful for Dan Perkins Subaru's generous donation of blankets, which will be distributed to patients undergoing treatment. These thoughtful gifts help provide comfort, warmth, and encouragement during a challenging time. Representatives from Dan Perkins Subaru, Blood Cancer United, and Smilow Cancer Hospital Fairfield/Trumbull came together to celebrate this meaningful donation and the impact it will have on local patients and families affected by cancer. The event highlighted the power of community partnership and a shared commitment to supporting patients throughout their cancer journey. A special thank you to the dedicated staff at Smilow Cancer Hospital Fairfield/Trumbull, who go above and beyond every day for patients and families facing cancer. We are deeply grateful to Dan Perkins Subaru for their generosity, compassion, and continued commitment to "Loving to Care" for cancer patients and their loved ones.
Dan Perkins Subaru Shares the Love for Jayh'la - Kris M
Dan Perkins Subaru has been a valued and longtime partner of Make-A-Wish® Connecticut, helping bring hope, joy, and life-changing wishes to children facing critical illnesses across the state. Their ongoing commitment reflects the spirit of the Subaru Share the Love® Event and continues to make a meaningful difference for local wish families. Recently, Dan Perkins Subaru hosted a special celebration for 16-year-old Jayh'la as she prepares for her upcoming wish to visit Atlantis in the Bahamas. The entire dealership staff wore sunglasses and welcomed her with cheers, pom-poms, and gifts, creating an unforgettable experience from the moment she arrived. Knowing Jayh'la's love of flowers, the dealership arranged a thoughtful surprise: a visit from the Honey Bee flower truck, where she was invited to create her own custom bouquet. The personalized experience added an extra touch of joy to an already memorable day and brought smiles to everyone in attendance. As part of the Subaru Share the Love campaign, Dan Perkins Subaru also presented a generous donation to Make-A-Wish Connecticut, helping bring more life-changing wishes to children throughout the state. For Jayh'la, the celebration marked an exciting milestone on the journey toward a wish she had dreamed about since learning she was eligible for Make-A-Wish. Courageously battling a blood disorder, she wished to travel to Atlantis for an opportunity to step away from the routines of hospitals and treatments and spend quality time with her family in a place filled with sunshine, adventure, and fun. Jayh'la is especially excited to relax on the beach, experience the resort's thrilling water slides, and try new foods. More than just a vacation, her wish represents a chance to focus on joy, freedom, and the simple experience of being a teenager during an incredibly challenging chapter of her life. Thanks to partners like Dan Perkins Subaru, wishes like Jayh'la's become possible. The celebration brought together Jayh'la's family, community supporters, dealership staff, and Make-A-Wish Connecticut in the true spirit of the Subaru Love Promise®. It served as a powerful reminder of the impact a wish can have—and of what is possible when a caring community comes together to create hope and make wishes come true.
Shoes for kids - Avrom S
Every year Dan Perkins Subaru chooses a shelter to support, that helps a homeless shelter during the winter. Once again this year we adopted our local charity, Beth-El center in Milford, Ct. For over 40 years, the Beth-El Center has delivered hope, compassion and lifesaving care to thousands of families, children, veterans and individuals in the Greater Milford area who were facing housing instability and food insecurity. They have evolved from modest beginnings as a soup kitchen to todays Center with six very active services that include their Emergency Shelter services, Community Kitchen and Hygiene Hub, Permanent Supportive Housing, Diversion/Homeless Prevention Services, Outreach and Engagement and No Freeze Services. As these services continue to increase in size and scope, Beth-El Center is looking towards the future as a community resource that serves the whole individual through a multi-disciplinary lens, providing not only secure housing but also promoting increased self-sufficiency, self-esteem and self-worth to lead to independence. With this in mind, Beth-El Center plans to continue its evolution as a community resource by Building Hope for the next generation of those in need. This past January we donated hundreds of pairs of shoes and sneakers to enable families and veterans to have a dignified pair of shoes. The response from those we donated to was awesome. From huge smiles to some tears and hugs. Our reward is the joy our staff experienced, that accompanied us to the Center and was equally as awesome.
Smilow cancer institute - Avrom S
This August Dan Perkins Subaru in conjunction with the Subaru Cares Initiative donated warm blankets and wishes of hope to the Smilow Cancer Institute in Trumbull, Connecticut. Cancer patients often have to deal with a loss of body temperature, especially after going through chemotherapy. The blankets are a way to help ease some of the suffering along with messages of hope from our staff and customers . Just recently a customer and his brother personally thanked us, as they were treated at the Smilow cancer institute and the blankets and messages of hope were most appreciated. We are proud to be a part of of this great hospital and institution over many years.
Beach clean up - Avrom S
Every year Dan Perkins Subaru hosts a beach clean up event. We do this in conjunction with Subaru of New England/ Subaru loves the Earth and partner with "Save the Sound". This year we cleaned up Gulf Beach in Milford Connecticut. We are constantly surprised to see a beach that initially looks pretty clean but once we start picking up the garbage the volume is huge. The items which cause the most damage and are the most numerous are the micro plastics, consisting of cigarette butts, plastic cups, plastic bottles, plastic lids and more. We collected over 100 cigarette butts which was far fewer than in previous years where we collected over 400. Hopefully this is a sign that our initiative is having an impact. Many people in the community joined our staff on Sunday 9/29/2025 and the words of encouragement from beach goers was very heartening. Dan Perkins Subaru is proudly conscious of our impact in the community.
Creating Positive Impact for Connecticut's Pets - Elizabeth M
When partners unite with care and intention, pets experience lasting change and a path to happiness. Dan Perkins Subaru brought energy, compassion, and generosity to pets in Connecticut in a remarkable way this year. They hosted CHS staff at the dealership for a hands-on snuffle mat making session, creating enrichment tools that gave shelter cats comfort and stimulation while waiting for their forever families. Additionally, the team organized a supply drive, delivering a giant box brimming with toys, food, snacks, and bedding. The cats immediately claimed the box as a cozy playground, showing just how much they appreciated every item and the thoughtfulness behind it. The Subaru Loves Pets grant amplified this impact even further, supporting the preparation of 1,032 cats and dogs for adoption in October. Funding from the grant also made it possible for an additional 154 pets to find their forever families. During a tour of the shelter, Dan Perkins staff met the pets who would benefit from their gifts and witnessed firsthand the joy, curiosity, and comfort their efforts inspired. Their enthusiasm, engagement, and genuine interest in learning about CHS’s work reflected the power of partnerships and the impact a community of caring can have in transforming the lives of pets waiting for their forever families.
Dan Perkins Subaru gives Love and Hope to cancer patients! - Daniela V
Dan Perkins Subaru partnered with The Leukemia & Lymphoma Society (LLS) and Yale New Haven Health-Bridgeport through the Subaru Loves to Care initiative. The partnership involved delivering blankets, patient care kits and messages of hope to cancer patients. On July 30, 2025, Dan Perkins Subaru personally delivered these items to patients in treatment. Together we have spread warmth, love, and relief to cancer patients and their families as part of Subaru Loves to Care®. The local staff at Dan Perkins Subaru partnered with local LLS and Yale New Haven Health-Bridgeport staff to visit and pass out blankets to patients fighting cancer. It was a memorable morning of giving back to our community. Many thanks to the devoted staff at Yale New Haven Health-Bridgeport who go above and beyond for all of those affected by blood cancers. Thank you, Dan Perkins Subaru for “loving to care” for our blood cancer patients and for your continued partnership!
Dan Perkins Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Milford, this is a harsh reality. Helping others strengthens communities, which is why Dan Perkins Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Dan Perkins Subaru have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Dan Perkins Subaru donated 120 shoes/socks to Beth-El Center. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
