The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Dan Perkins Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. Whether it is help providing housing for single parent mothers, pet adoption, support of the arts to participate in the community in which we live and work. We feel grateful to have these organizations as partners. We have been supporting local charity endeavors for many years, and hope that we have had a positive impact on peoples lives.
ASPCA, Connecticut Humane Society, Nutmeg Spay/Neuter Clinic, SUBARU LOVES PETS
Subaru Loves the Earth, Save The Sound Coastal Cleanup
JONATHAN LAW HIGH SCHOOL, EZRA ACADEMY, Quick center for The Arts, JFK Elementary School, Milford, CT, SUBARU LOVES LEARNING
HELPING HANDS OUTREACH.LLC, Milford CT Police Department, BETH-EL CENTER, SUBARU LOVES TO HELP
Leukemia and Lymphoma Society, Make-A-Wish Connecticut, SUBARU LOVES TO CARE,
Love Promise Stories from Dan Perkins Subaru
Subaru and Dan Perkins Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Smilow cancer institute - Avrom S
This August Dan Perkins Subaru in conjunction with the Subaru Cares Initiative donated warm blankets and wishes of hope to the Smilow Cancer Institute in Trumbull, Connecticut. Cancer patients often have to deal with a loss of body temperature, especially after going through chemotherapy. The blankets are a way to help ease some of the suffering along with messages of hope from our staff and customers . Just recently a customer and his brother personally thanked us, as they were treated at the Smilow cancer institute and the blankets and messages of hope were most appreciated. We are proud to be a part of of this great hospital and institution over many years.
Beach clean up - Avrom S
Every year Dan Perkins Subaru hosts a beach clean up event. We do this in conjunction with Subaru of New England/ Subaru loves the Earth and partner with "Save the Sound". This year we cleaned up Gulf Beach in Milford Connecticut. We are constantly surprised to see a beach that initially looks pretty clean but once we start picking up the garbage the volume is huge. The items which cause the most damage and are the most numerous are the micro plastics, consisting of cigarette butts, plastic cups, plastic bottles, plastic lids and more. We collected over 100 cigarette butts which was far fewer than in previous years where we collected over 400. Hopefully this is a sign that our initiative is having an impact. Many people in the community joined our staff on Sunday 9/29/2025 and the words of encouragement from beach goers was very heartening. Dan Perkins Subaru is proudly conscious of our impact in the community.
Creating Positive Impact for Connecticut's Pets - Elizabeth M
When partners unite with care and intention, pets experience lasting change and a path to happiness. Dan Perkins Subaru brought energy, compassion, and generosity to pets in Connecticut in a remarkable way this year. They hosted CHS staff at the dealership for a hands-on snuffle mat making session, creating enrichment tools that gave shelter cats comfort and stimulation while waiting for their forever families. Additionally, the team organized a supply drive, delivering a giant box brimming with toys, food, snacks, and bedding. The cats immediately claimed the box as a cozy playground, showing just how much they appreciated every item and the thoughtfulness behind it. The Subaru Loves Pets grant amplified this impact even further, supporting the preparation of 1,032 cats and dogs for adoption in October. Funding from the grant also made it possible for an additional 154 pets to find their forever families. During a tour of the shelter, Dan Perkins staff met the pets who would benefit from their gifts and witnessed firsthand the joy, curiosity, and comfort their efforts inspired. Their enthusiasm, engagement, and genuine interest in learning about CHS’s work reflected the power of partnerships and the impact a community of caring can have in transforming the lives of pets waiting for their forever families.
Dan Perkins Subaru gives Love and Hope to cancer patients! - Daniela V
Dan Perkins Subaru partnered with The Leukemia & Lymphoma Society (LLS) and Yale New Haven Health-Bridgeport through the Subaru Loves to Care initiative. The partnership involved delivering blankets, patient care kits and messages of hope to cancer patients. On July 30, 2025, Dan Perkins Subaru personally delivered these items to patients in treatment. Together we have spread warmth, love, and relief to cancer patients and their families as part of Subaru Loves to Care®. The local staff at Dan Perkins Subaru partnered with local LLS and Yale New Haven Health-Bridgeport staff to visit and pass out blankets to patients fighting cancer. It was a memorable morning of giving back to our community. Many thanks to the devoted staff at Yale New Haven Health-Bridgeport who go above and beyond for all of those affected by blood cancers. Thank you, Dan Perkins Subaru for “loving to care” for our blood cancer patients and for your continued partnership!
Dan Perkins Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Milford, this is a harsh reality. Helping others strengthens communities, which is why Dan Perkins Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Dan Perkins Subaru have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Dan Perkins Subaru donated 120 shoes/socks to Beth-El Center. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Moved by Love & Promise; Dan Perkins Subaru Employees Inspire a Wish Mom who Joins the Subaru Family - Kris M
Dan Perkins Subaru has been a cherished and dedicated partner of Make-A-Wish® Connecticut for many years, playing an essential role in bringing life-changing wishes to children with critical illnesses. Their unwavering commitment to supporting local wishes has made a profound difference for children like Colette—children who need it most. Colette, a resilient 9-year-old with a radiant smile, was diagnosed with a brain tumor just over a year ago and continues to undergo treatment. While her illness has slowed her down physically, her spirit remains unshakable. A devoted fan of amusement parks, roller coasters, and all things Harry Potter, Colette knew exactly what she wanted when she learned she was eligible for a wish: to visit the Florida theme parks. Following her unforgettable wish trip, Colette and her family were welcomed home with a heartfelt celebration at Dan Perkins Subaru. Staff from the dealership, along with representatives from Subaru of New England—many sporting Mickey Mouse ears—greeted the family with cheers and smiles. They presented Colette with a custom gift basket filled with her favorite things and hosted a festive gathering featuring star-shaped cookies and her favorite treat: chocolate cake. In addition to their generous donation through Subaru’s Share the Love® Event, every Dan Perkins employee went above and beyond by making personal contributions to increase the overall impact. Their generosity and dedication perfectly embody Subaru’s inspiring motto: “When you share the love, you change lives.” The celebration left a lasting impression on Colette’s mom, who was so moved by the kindness and generosity of the Dan Perkins Subaru team that she shared her desire to trade in her current vehicle for a brand-new Subaru! Dan Perkins Subaru’s ongoing commitment to Subaru’s Love Promise and their extraordinary efforts to bring joy to wish kids like Colette year after year are truly unmatched. Their support is more than a partnership—it’s a beacon of hope and a powerful reminder of what a caring community can accomplish together.
Dan perkins Loves to Care - AVROM S
Approximately every three minutes, a person in the U.S. is diagnosed with leukemia, lymphoma, or myeloma. The recovery can be long and often leaves them feeling weak, cold, and isolated. At Dan Perkins Subaru, we believe we all should have a chance to lead a healthy life. Through the Love Promise and Subaru Loves to Care® initiative, Subaru and Dan Perkins Subaru sponsors the Smilow Cancer Hospital, partnering with Yale-New Haven Hospital treatment center to give warm blankets, patient care kits, and encouraging messages of hope, written by our Subaru customers in our store, to support patients facing cancer. The feeling of LOVE and support by our staff when we visit the Smilow Cancer Hospital is truly incredible. We realise how blessed we are to be able to contribute in this way. Our relationship with SUBARU LOVES TO CARE and The Smilow Cancer Hospital has been ongoing for many years and will continue into the future. By the end of this year, Subaru and our retailers will have supported nearly 350,000 cancer patients nationwide.
We love pets - AVROM S
Dan Perkins Subaru has been a long time partner with The Connecticut Humane Society. This year was no exception. Not only did we sponsor donations for each pet adopted to the tune of $4000.00, but we also donated a large supply of pet food and products, including pet toys. This has been an an absolute joy to be a part of this great cause.
Dan Perkins Subaru Partners With The Leukemia & Lymphoma Society - Daniela V
Every three minutes, a person in the U.S is diagnosed with leukemia, lymphoma, or myeloma - blood cancers that often requires patients to endure difficult treatments that leave them feeling weak, cold, and isolated. Since 2016, Subaru has partnered with The Leukemia & Lymphoma Society® (LLS) to provide warmth, love, and relief by delivering over 230,000 blankets along with patient care kits and encouraging messages of hope. Dan Perkins Subaru delivered 80 blankets and 10 patient care kits to Smilow Cancer Hospital Care Center. We are proud to continue this partnership and look forward to many years to come. Thank you all for your continued support to our patients!
Dan Perkins Subaru brings joy for wish kid as he prepares for his Hawaiian journey! - Sadie S
Dan Perkins Subaru has been a dedicated partner with Make-A-Wish® Connecticut for many years, playing a crucial role in granting extraordinary wishes to children with critical illnesses. Their commitment to supporting local wishes for children like Tucker, who need it most, is unwavering. Fourteen-year-old Tucker was diagnosed with cancer less than one year ago and is still undergoing treatment. Despite his illness slowing him down, Tucker remains strong and resilient. When he learned he was eligible for a wish, he chose a family trip to Hawaii, eagerly anticipating snorkeling, fishing, surfing, and enjoying the beautiful beaches and tropical landscapes. As a break from his demanding treatment, Tucker and his mom visited Dan Perkins Subaru, where they were welcomed with a Hawaiian-themed celebration as he looks forward to his upcoming wish. Tucker received an authentic Hawaiian lei, and the entire staff joined in by wearing leis as they listened to Tucker and his mom share his wish journey. Dan Perkins Subaru presented Tucker with a basket of goodies for his trip, including a Hawaiian beach towel and flip flops, ensuring he is ready for the beach. Tucker’s mom expressed profound gratitude to Subaru for making Tucker’s wish come true. She shared their family’s deep appreciation for Subaru, recounting how her husband survived an accident, which she truly believes was due to being in a Subaru. Dan Perkins Subaru’s generous donation to Make-A-Wish Connecticut of over $70,000 through their Share the Love event exemplifies their commitment to changing lives. Subaru’s motto, “when you share the love, you change lives,” perfectly encapsulates the impact Dan Perkin’s Subaru has on the children served by Make-A-Wish Connecticut. Dan Perkins Subaru’s dedication to Love Promise and their efforts to bring the community together to celebrate wish kids year after year is unmatched. Tucker’s visit was a testament to this commitment and an inspiration to all.
